Although there were some slight differences between them, it doesn’t matter now and you can consider these terms outdated synonyms to rich results. You can also come across them in many articles online. The terms “rich cards” and “rich snippets” were formerly used by Google at different times and can be found in old documentation. Structured data is visible to search engines only and helps them understand different types of information on your website. This markup is added to pages with the aim to standardize and classify content. “Rich results” is the most up-to-date term for visually enhanced elements of the SERP generated by search engines from a website’s structured data markup. Let’s sort out all the terms you’ll encounter when reading about rich results to avoid any miscommunication. Google’s rich results naming has recently changed but people continue using different terms. When discussing rich results, people often misunderstand each other because of the inconsistent terminology. That’s why, before we move any further, we need to make sure we are speaking the same language. Moreover, they are not the only visually enhanced feature on Google’s SERPs. To clear things up, Google explains in the About this result feature that they haven’t been paid to highlight those products on the SERP.Īs you can see, rich snippets change and improve over time. People can even mistake such snippets for an ad because of the fancy design. This advanced type of rich results leverages the design, adds interactivity to SERPs, and looks very unusual: Yet, even the above-mentioned simple Product rich result pales in comparison to the Popular Products enriched search result that has recently been introduced by Google. It does this by showing the product details people care about, such as price, availability, and review ratings. In the image below, you can see that even the simplest type of rich result stands out compared to a regular snippet. To illustrate what “visually enhanced” means, let’s compare regular and rich snippets for product pages from online stores. Simply put, rich results are a visually enhanced type of search result that displays additional information from the page instead of showing a standard snippet containing title, description, and URL. Having some additional data shown in SERPs instead of a bare list of headings, users can better understand what page is worth visiting and not waste time clicking each and every link on the list. These algorithms have been developed to make SERPs more informative and help users find exactly what they are looking for. Google generates rich results using special algorithms that rely on the structured data provided by website owners. What are rich snippets or rich results on Google? You’ll learn what rich results are, what you should do to get them, and how you can benefit from a fancy presentation of your pages on SERPs. This article will help you sort things out to form your own opinion. So are rich snippets worth the hype and do you truly need them? Yet, getting Google’s rich snippets remains a gamble to a large extent, and nobody has any guarantee of success. The pioneers of rich snippets SEO reported double click-through rates. At the same time, these innovations give marketers a hard time, because they have to get more technical and invest more effort in their SEO activities. Thanks to rich results, today’s SERPs look more informative and appealing to users. They have changed the look and feel of Google’s SERPs beyond recognition. There’s been a lot of talk about rich results or rich snippets recently, and it’s no surprise. New features, improvements and updates all in one place so you can make the most out of SE RankingĮverything you need to know about on-page SEO in 2023 and beyondĬheck out our list of top-performing SEO agencies by organic traffic and analyze their digital performanceīoost your link building strategy by putting this guide's best practices to workīlog / Google SERP / What are rich snippets and will they help you get richer? Read our comprehensive guides, case studies, interviews with experts and moreĭiscover a collection of videos on burning SEO topics featuring industry expertsīroaden your SEO expertise by joining online courses created by seasoned SEO specialists
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